In November of last year, YouTube surpassed Yahoo for the first time in total U.S. search queries, making it the second largest search engine, surpassed, only, by its owner, Google.
Since then, YouTube has continued to dominate the search space in respect of the total number of search queries.
When you think that all the searches on Youtube are users looking for video content in particular, there is no doubt that YouTube is THE largest video search / discovery destination.
In October, 2009, there were more than 3.7 Billion search queries on YouTube as measured by comScore. This represents and increase of more than 31 percent year on year (vs 2,580,000.000 queries in Oct. 2008) and an increase of 7% over just last month.
Yahoo, although still the 3rd largest search engine, has now fallen more than 1 billion queries per month behind YouTube.
It stands to reason, then, that anyone not using You Tube as a promotional tool could, possibly, be missing out on a vast potential audience.
This is something we, at 1st Addition, are taking very seriously, and, some time ago, we set up our own channel on YouTube, in order to showcase the key videos we use for both educational and promotional purposes (as well as one or two of our favourite humerous ones). You can check this channel out at; http://www.youtube.com/user/1stAddition
Also, in the spirit of moving with the times, wherever possible, from here on in, the key posts in this blog will now also be in video format. As well as being more user friendly, these videos will also be uploaded to YouTube, thereby increasing both our online presence, and SEO rankings, due to increased incoming traffic.